Resources (Articles and Videos) to Help You
In Promoting Your Private Practice
Below are links to articles and videos written and/or recorded by the staff of Uncommon Practices.
ARTICLES
Factors Conspiring Against the Success of a Psychotherapy Practice in the 21st Century
Understanding Return on Educational Investment
Feb 2011: Updates in Google's Search Algorithm
Changes in Google's Search, Maps and Mobile - Sept. 2010
Why the Supervision/Apprenticeship Model of Learning is Best for Developing a Marketing Mindset
Key Elements for Private Practice Success
The Google Sandbox - Probation for New Sites
Tips on Using Google AdWords Pay Per Click Advertising
Marketing Your Practice on the Internet
Choosing a Business Coach for Mental Health Private Practice Success
Use Mind Mapping to Dramatically Enhance Learning and Creativity
The Challenge of Promoting Your Practice in an Era of Information Overload and Limited Attention
The Surprising Problems of Having a Full Practice
Title Tags and Search Engine Optimization
The Importance of Business Planning
Why Implementation Skills are Crucial to Your Success
Permission Marketing vs. Interruption Marketing
Do You Have a Lucrative Hobby or a Small Business?
Evaluating Risk in a Small Business
Why a Web Site is Useless if You Don't Know How to Position It Online
Secrets of an Effective Website
Why You Need to Cultivate Referral Relationships
VIDEOS
Marketing Lessons from the Apple Launch of the iPad
Networking with the Educational System
The Importance of Precisely Tracking Your Results
Understanding Meta Tags
Core Business Concept: Lifetime Value of a Referral
Networking with Divorce Attorneys
Google AdWords Campaign Settings
Community Networking Strategies
The Importance of Diversification