Understanding Return On Educational InvestmentApril 18, 2019ArticlesIn all my studies of marketing and business development, there was one concept which, when I understood it, made the…Read More
How to Develop a Money MindsetApril 18, 2019ArticlesI’m sitting in a large, noisy conference room with 425 people at a hotel near LAX. It’s May 1996. I’m…Read More
How – and Why – to Create a Brand for Your PracticeApril 18, 2019ArticlesI started my own private practice in a burst of optimism, but at an unpropitious time. It was 1992, and…Read More
How to Get More Referrals from Smartphone SearchesApril 18, 2019ArticlesThe shift from desktop/laptop computers to mobile devices—especially smartphones—has progressed faster than anyone predicted. In most parts of the United…Read More
Why You Need to Get Serious About MobileApril 18, 2019ArticlesI was looking over my Google Analytics stats last month, and was shocked to see that almost 1/5 of my…Read More
Why The Supervision/Apprenticeship Model Of Learning Is The Best Way To Develop A Marketing MindsetApril 18, 2019Articlesby Melhim Restum, PhD As healthcare professionals, we are intimately familiar with this model of education. How much did your…Read More
Key Elements for Private Practice SuccessApril 18, 2019ArticlesPrivate practice can be a rewarding career choice if you understand and implement the key aspects of the business side…Read More
Community NetworkingApril 18, 2019Articlesby Mel Restum, PhD The philosopher, George Berkeley, author of the article A Treatise Concerning the Principles of Knowledge, has…Read More
The Truth About Using Facebook To Generate Referrals To Your PracticeApril 18, 2019ArticlesMany marketing professionals look at the over 1 billion worldwide users on Facebook and say you must have a strong…Read More
How To Choose A Business Coach For Private Practice SuccessApril 17, 2019ArticlesWhen you have decided that you could use some help in growing your existing practice or starting a new one,…Read More
How Mind Mapping Can Enhance Learning And Creativity For PsychotherapistsApril 17, 2019ArticlesMind Mapping is a fascinating graphical technique developed by Tony Buzan in the 1960s which can be of great help…Read More
Common Vs Uncommon PracticesApril 17, 2019ArticlesSince we receive so little training in business practices, many psychotherapists look for help in learning how to grow their…Read More
The Challenge Of Promoting Your Practice In An Era Of Information Overload And Limited AttentionApril 17, 2019ArticlesTime. Money. Most of us in private practice say we don’t have enough of either one. But some recent experiences…Read More
The Surprising Problems of Having a Full PracticeApril 17, 2019Articlesby Joe Bavonese, PhD We all know that not having as many clients as you want in your practice causes…Read More
What Is Marketing?April 17, 2019ArticlesMarketing is a loaded word. Some would even say a ‘dirty’ word! According to a recent study, we in the…Read More
How to Use Meta Tags in Search Engine OptimizationApril 17, 2019ArticlesMeta tags are a key topic in search engine optimization. The video above describes how to use them correctly. The…Read More
The Importance of Business PlanningApril 17, 2019ArticlesWhy Business Planning Is Essential To Your Success by Joe Bavonese, PhD Many psychotherapists do not understand the need for…Read More
Why Implementation Skills are Crucial to Your SuccessApril 17, 2019ArticlesThe Power Of Implementation (And The Powerdrain Of Not) by Melhim Restum, PhD Webster states that to implement is to…Read More
Permission Marketing vs. Interruption MarketingApril 17, 2019ArticlesA key concept in marketing a service business such as psychotherapy in the 21st century was popularized by best-selling business…Read More
Do You Have A Lucrative Hobby Or A Small Business?April 8, 2019ArticlesWhen I first started my private practice part-time in 1992, I was excited when I got my first few clients…Read More
Evaluating Risk In A Small BusinessApril 8, 2019ArticlesIn my consulting work with psychotherapists, I often find that they are very risk-averse. Yet I have also found that…Read More
Building Referral Relationships – Service OrientationApril 8, 2019ArticlesIsolation is common among therapists and can prove “deadly to your practice.” Why? The private, confidential nature of the therapeutic…Read More