Articles

In all my studies of marketing and business development, there was one concept which, when I understood it, made the…

I’m sitting in a large, noisy conference room with 425 people at a hotel near LAX. It’s May 1996. I’m…

I started my own private practice in a burst of optimism, but at an unpropitious time. It was 1992, and…

The shift from desktop/laptop computers to mobile devices—especially smartphones—has progressed faster than anyone predicted. In most parts of the United…

I was looking over my Google Analytics stats last month, and was shocked to see that almost 1/5 of my…

by Melhim Restum, PhD As healthcare professionals, we are intimately familiar with this model of education. How much did your…

Private practice can be a rewarding career choice if you understand and implement the key aspects of the business side…

by Mel Restum, PhD The philosopher, George Berkeley, author of the article A Treatise Concerning the Principles of Knowledge, has…

Many marketing professionals look at the over 1 billion worldwide users on Facebook and say you must have a strong…

When you have decided that you could use some help in growing your existing practice or starting a new one,…

Mind Mapping is a fascinating graphical technique developed by Tony Buzan in the 1960s which can be of great help…

Since we receive so little training in business practices, many psychotherapists look for help in learning how to grow their…

Time. Money. Most of us in private practice say we don’t have enough of either one. But some recent experiences…

by Joe Bavonese, PhD We all know that not having as many clients as you want in your practice causes…

Marketing is a loaded word. Some would even say a ‘dirty’ word! According to a recent study, we in the…

Meta tags are a key topic in search engine optimization. The video above describes how to use them correctly. The…

Why Business Planning Is Essential To Your Success by Joe Bavonese, PhD Many psychotherapists do not understand the need for…

The Power Of Implementation (And The Powerdrain Of Not) by Melhim Restum, PhD Webster states that to implement is to…

A key concept in marketing a service business such as psychotherapy in the 21st century was popularized by best-selling business…

When I first started my private practice part-time in 1992, I was excited when I got my first few clients…

In my consulting work with psychotherapists, I often find that they are very risk-averse. Yet I have also found that…

Isolation is common among therapists and can prove “deadly to your practice.” Why? The private, confidential nature of the therapeutic…